Customer Content: The Hidden Cost of Sharing Without Permission
A customer films a clip at your place, hearts it, captions it "obsessed with this spot," and posts it to Stories. You spot it, save it, put it on your own page…
6 min read
Blog
Posts tagged #digital marketing
Does email marketing still work — and for whom
The question usually comes from the same place: social reach is down from last year, ad costs keep climbing, results keep shrinking. Someone suggests going back…
5 min read
Three mistakes that burn your ad budget
You open the month-end report: budget spent, clicks came in, no orders. The number is smaller, and you cannot point to where the money actually went. Usually th…
6 min read
How to split your monthly marketing budget — the keep-grow-test rule
At the end of the month there's one number left: the amount set aside for marketing. Then comes the question — where does it go? Into ads, into content, into te…
6 min read
Last click lies: what attribution modelling is and why it matters
The same picture keeps showing up in reports: search ads seem to bring in most of the sales, and the Instagram row looks nearly empty. The decision looks obviou…
6 min read
When Yandex ads actually make sense
A client looking over a campaign report once asked a simple question: "Should we also run Yandex?" The answer usually goes to one of two extremes. Either "no, t…
5 min read
Your first Google Ads campaign: structure and the first week
Opening a Google Ads account and loading a budget is the easy part. The hard part is that the structure you set up on day one decides which searches your money…
6 min read
Posting isn't SMM — how to build a real social media strategy
Most business accounts post because someone once said "you have to be on Instagram." A product photo on Monday, a discount banner on Wednesday, a holiday greeti…
6 min read
Sell More on Wolt and Bolt Food: 7 Details the Algorithm Sees
When a restaurant signs up for Wolt or Bolt Food, the assumption is usually that registration is the hard part — orders will follow on their own. Open the app a…
6 min read
The first 90 days: a week-by-week digital presence plan from zero
A business owner starting from zero usually holds three ideas in their head at once: get a website, show up on Instagram, run some ads. With a tight budget, all…
6 min read