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A Baku-based web and digital marketing studio. We build the site, the web app and the campaigns as one system — and measure the result.

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Blog

Posts tagged #seo

A closed notebook with a pen clipped on top, resting beside a checklist with several items already ticked off — the visual of a technical review in progress.

Technical SEO Checklist — 18 Points You Can Check Yourself

The site looks fine, the copy isn't bad either, and still almost nobody scrolls past the first screen. More often than not, that isn't a writing problem — Googl…

6 min read
  • #seo
  • #core web vitals
  • #tool
A smartphone screen showing dozens of app icons arranged in a tight grid, each with its name printed underneath.

Why your app isn't found in the store: the 4 ASO details that matter

The app works. It works well, even. But when you search for it yourself in the store, you are not on page three, not on page four, sometimes not in the first te…

7 min read
  • #seo
  • #strategy
A hand writing with a pen in an open notebook on a white desk, a phone lying beside it.

Why SEO pricing varies — and why it shouldn't hinge on a guarantee

Put two SEO quotes side by side and the gap isn't only in the number — it's in the promise. One agency asks for 400 manat a month, works "pay for results," and…

6 min read
  • #seo
  • #strategy
A handwritten list in a spiral notebook with a pen beside it — words jotted down but not yet checked.

Keyword research with free tools — a step-by-step guide

Most small businesses pick the words for their website or blog without ever asking how a customer actually types the query into Google. Instead they use the com…

6 min read
  • #seo
  • #tool
An open notebook on a desk next to a laptop and a cup of coffee, morning light coming through the window.

How blog posts turn into sales — 4 mechanisms

Your blog has been running for months. Traffic climbs every month in analytics, a few posts sit on page one of Google, a couple even got shared. And yet sales k…

6 min read
  • #seo
  • #conversion
  • #digital marketing
A restaurant table shot from directly overhead, several plates of food and drinks arranged across it.

Restaurant online visibility: how menu photos turn into orders

It's nine on a Friday night, the kitchen is full, orders keep coming in — it looks like business is good. At the same moment, somewhere else, a hungry person op…

5 min read
  • #seo
  • #conversion
  • #digital marketing
A red triangular warning sign standing alone on a roadside against a grey sky.

6 Promises an SEO Agency Can't Actually Make

Three SEO proposals land in your inbox, and each one promises something different. One guarantees the top spot. Another mentions a "special relationship" with G…

5 min read
  • #seo
  • #quality
A laptop screen showing a Google search results page, with blue title links and a short description line under each one.

How to write titles and meta descriptions that actually get clicked

When a site gets a facelift, the design changes first, then the on-page copy. But the first thing a person actually reads is neither. It's the <title> tag and t…

7 min read
  • #seo
  • #conversion
Close-up of interlocking metal chain links, each one gripping the next to form a continuous line.

Internal Linking: The SEO Lever Almost Nobody on the Market Uses

How much time do you spend chasing backlinks? Guest-post pitches, directory submissions, waiting for someone else to reference you — all of it takes time, and t…

6 min read
  • #seo
  • #strategy
A laptop with a dark, blank screen sits on a wooden desk next to an hourglass, most of its sand already fallen through.

How long does SEO actually take — an honest month-by-month timeline

Every agency pitch has the same line in it somewhere: first page of Google in three months. The contract gets signed, the first invoice goes out, three months p…

6 min read
  • #seo
  • #strategy
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