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pixellabs

A Baku-based web and digital marketing studio. We build the site, the web app and the campaigns as one system — and measure the result.

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Sample layout — not an actual client project

All work
SOCIAL

A delivery platform's channel

580K followers on 208 posts

Market
UAE · Dubai
Sector
Local service · mass audience
Year
2026
Open the Instagram profileI want something like thisinstagram.com/talabat
@talabat
Followers
580 000
Posts
208
Following
38

Figures read from the account's public profile on 2026-08-06. No estimates, projections or derived metrics.

About the project

Of the ten accounts measured, this one carries the highest audience per post: 580K followers on just 208 posts. It won on cadence and format rather than volume — in local service the audience already exists, and the channel's job is to activate it rather than assemble it.

How it is built

  1. 01

    Few posts, dense value

    208 posts is low. So every outing is planned: a campaign, a discount, a season. The channel doesn't manufacture daily noise.

  2. 02

    Two languages, eight markets

    We measured 16 hreflang variants on the site — English and Arabic across eight countries. The channel serves the same map.

  3. 03

    Tied to the offer

    In delivery the buying moment is short: someone is hungry and orders now. The content attaches to exactly that moment.

Details

Warm beige, one orange accent, a torn-paper edge — the same visual language as the site. The seam between channel and site is invisible, which is what brand coherence actually looks like.

Previous projectA resort group's publishing machineNext projectA luxury store's editorial channel

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