Three mistakes that burn your ad budget
You open the month-end report: budget spent, clicks came in, no orders. The number is smaller, and you cannot point to where the money actually went. Usually th…
6 min read
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Posts tagged #strategy
5 signs your business needs a CRM
A customer messages on WhatsApp and gets an answer half an hour later, then the thread disappears into the rest of the inbox. Another customer asks the same que…
6 min read
How to split your monthly marketing budget — the keep-grow-test rule
At the end of the month there's one number left: the amount set aside for marketing. Then comes the question — where does it go? Into ads, into content, into te…
6 min read
Last click lies: what attribution modelling is and why it matters
The same picture keeps showing up in reports: search ads seem to bring in most of the sales, and the Instagram row looks nearly empty. The decision looks obviou…
6 min read
Why your app isn't found in the store: the 4 ASO details that matter
The app works. It works well, even. But when you search for it yourself in the store, you are not on page three, not on page four, sometimes not in the first te…
When Yandex ads actually make sense
A client looking over a campaign report once asked a simple question: "Should we also run Yandex?" The answer usually goes to one of two extremes. Either "no, t…
5 min read
Why SEO pricing varies — and why it shouldn't hinge on a guarantee
Put two SEO quotes side by side and the gap isn't only in the number — it's in the promise. One agency asks for 400 manat a month, works "pay for results," and…
If putting a report together eats hours of your month
It's the end of the month. Excel is open, Google Ads in one tab, Meta Ads Manager in another, Google Analytics in a third. Numbers get copied over one by one, t…
Posting isn't SMM — how to build a real social media strategy
Most business accounts post because someone once said "you have to be on Instagram." A product photo on Monday, a discount banner on Wednesday, a holiday greeti…
6 min read
What AI automation actually takes off your plate — and what it shouldn't
Someone in a meeting says "let's automate this with AI," and the room splits into two pictures. One person hears "the machine will run the whole thing, includin…