ERP vs CRM: what's actually different, and why mixing them up is expensive
One consultant tells you to get a CRM. Another tells you it should be an ERP. You end up choosing without really knowing what either one does, and the outcome i…
5 min read
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Posts tagged #strategy
15 Minutes a Week: the 5 Reports Worth Opening
Most business owners have access to Google Analytics and can't recall the last time they opened it. It isn't laziness — the dashboard loads with thirty-plus num…
7 min read
Why website prices vary — the 4 decisions that actually set the number
Ask three studios for a website quote and the numbers almost never land close together. One says 900 manat, another says 4500, a third avoids a figure entirely…
6 min read
The first 90 days: a week-by-week digital presence plan from zero
A business owner starting from zero usually holds three ideas in their head at once: get a website, show up on Instagram, run some ads. With a tight budget, all…
6 min read
When Does an A/B Test Make Sense — the Traffic Threshold
Three days ago you tested two homepage headlines. Today variant B is ahead of A — or so it looks. Pleased, you keep B and close the test. A week later, checking…
6 min read
What Is a Web App, and When Does It Beat a Plain Website
When a business owner first messages us, the sentence is almost always the same: "I want to order a website." Halfway through the conversation it turns out they…
6 min read
Your ads are working, sales aren't — how to find the bottleneck
You open the ad account — clicks are there, impressions are there, even the CTR looks decent. The phone doesn't ring, the cart stays empty, the enquiry box is q…
5 min read
Migrating from Excel to a CRM without losing your data
Almost every customer list starts life in a spreadsheet, because it's already there and it costs nothing. For the first twenty or thirty customers that's more t…
You bought a CRM, nobody uses it — the reason isn't the software
Three months ago the CRM went live. Everyone got trained, the pipeline stages were set up, the deal cards were ready. Open it today and most stages sit empty, t…
How an agency's management fee should actually be calculated
You open the invoice at the end of the month: ad spend went from $2,000 to $3,000, and the "management fee" line grew right along with it — nobody told you that…