Conversion & optimization

Access that lets us add a tracking snippet to the site (through your developer or your CMS), plus view access to GA4 and, if you run them, your ad accounts. The most important part is agreeing together on what counts as a result — a call, a form, an order, a WhatsApp message — because measurement starts there. Your sales team's day-to-day observations also feed into the work, since they usually know the reason behind the number.

No. We work on your existing site in small steps — the goal isn't a redesign, it's removing the specific points where visitors drop off. If the behavior data shows the problem sits in the site's structure rather than in individual blocks, we say so plainly and the decision stays yours; we then plan that structural change as separate work.

Either way works. If the technical side of the site is with us, we apply the changes ourselves; if you have your own team, we hand over a ready brief — what to change, where, and for what reason — and then check the outcome together. The reasoning behind every change stays written down, so months later anyone who opens the project can see why it was done that way.

At the start we record the target action and the baseline numbers in your own analytics account, so every later comparison runs against that baseline — you read the number in your own dashboard, not only in our report. We don't promise a specific percentage increase; what we promise is the method: hypothesis, test, verification against the numbers. If a change made no difference, we say so plainly — a test that shows nothing still sharpens the next step.