Test every change on real users, confirm the winning variant with data.
From a page headline to a button's wording, we test every change on real traffic split between two versions. Once traffic is enough for a statistically valid result, the winning variant is confirmed with data and kept on the site.
Defining the element to test and the hypothesis
Preparing two (or more) variants
Splitting traffic between variants
Tracking results with statistical accuracy
Rolling out the winning variant
Based on behavior data, we determine what to change.
We prepare the variants and split the traffic.
We track results until statistical accuracy is reached.
If traffic is sufficient, we roll out the winning variant; if not, we offer an alternative based on behavior data.
Site changes are rolled out not on guesswork, but confirmed by real user choice.
A statistical result needs a sufficient number of visitors; on lower-traffic sites, reaching a result can take longer.
In that case, we offer improvements based on behavior data (heatmap, session recordings) instead.
Anything that affects conversion can be tested — headline, button text, form fields, layout, and more.
Fill out the contact form to start the A/B testing process.