Sample layout — not an actual client project
144K followers on 211 posts
Figures read from the account's public profile on 2026-08-06. No estimates, projections or derived metrics.
A marketplace social channel is a hard genre: post listings and it becomes a feed nobody follows. The choice here is different — 211 posts, few and selected. Search already carries the traffic (we measured 929 internal links on the site's homepage); the channel builds the brand instead.
The channel talks neighbourhoods, price movement and buyer explanation. That stops the portal reading as a noticeboard.
SEO catches the long tail; social builds brand memory. They aren't asked to do the same job — which is where portal marketing usually goes wrong.
The site declares en·ar·x-default. The audience is bilingual and the channel has to read the same to both halves.
A violet-and-white corporate palette alternating product screens with city frames. The channel continues the site's own 'Home search, simplified' voice.