5 signs your business needs a CRM
A customer messages on WhatsApp and gets an answer half an hour later, then the thread disappears into the rest of the inbox. Another customer asks the same que…
6 min read
Blog
Posts tagged #conversion
Last click lies: what attribution modelling is and why it matters
The same picture keeps showing up in reports: search ads seem to bring in most of the sales, and the Instagram row looks nearly empty. The decision looks obviou…
6 min read
How payment integration actually works — a plain explanation for business owners
Once a "Pay by card" button goes live on the site, most business owners consider the job done — money comes in, orders appear, so the integration must be workin…
7 min read
Your first Google Ads campaign: structure and the first week
Opening a Google Ads account and loading a budget is the easy part. The hard part is that the structure you set up on day one decides which searches your money…
6 min read
What is Google Tag Manager, and why you don't always need to wait on a developer
The marketing team launches a new campaign — a Facebook ad optimized for conversions, say. For the ad to work, the site needs one small change: when someone cli…
5 min read
Great design, no sales? 6 UX mistakes killing your conversions
The designer is done. Colours work, fonts are clean, every screen looks good enough to screenshot. Client happy, team happy — a month later, enquiries are flat…
7 min read
Delivery integration: why a tracking link increases sales
The order is placed, the payment has gone through, and then it goes quiet. The last thing the customer sees on your site is “order received” — no idea where the…
6 min read
15 Minutes a Week: the 5 Reports Worth Opening
Most business owners have access to Google Analytics and can't recall the last time they opened it. It isn't laziness — the dashboard loads with thirty-plus num…
7 min read
Sell More on Wolt and Bolt Food: 7 Details the Algorithm Sees
When a restaurant signs up for Wolt or Bolt Food, the assumption is usually that registration is the hard part — orders will follow on their own. Open the app a…
6 min read
When Does an A/B Test Make Sense — the Traffic Threshold
Three days ago you tested two homepage headlines. Today variant B is ahead of A — or so it looks. Pleased, you keep B and close the test. A week later, checking…
6 min read