5 Google Ads settings quietly draining your budget
The campaign is running, clicks look normal, the dashboard says "active" — and yet by the end of the month the gap between the invoice and the number of actual…
6 min read
Blog
Posts tagged #conversion
Likes Aren't a Metric: What to Actually Track on Social Media
You open the monthly Instagram report. Likes are up from last month, reach climbed too — every number has a green arrow next to it. Then you check with sales: n…
6 min read
How to write titles and meta descriptions that actually get clicked
When a site gets a facelift, the design changes first, then the on-page copy. But the first thing a person actually reads is neither. It's the <title> tag and t…
7 min read
How to read your ad campaign report: which number is lying
The monthly report lands in your inbox. Impressions are up, clicks are up, even the "conversions" line has a green arrow next to it. And the till shows the same…
6 min read
Instagram Profiles That Actually Sell — Not Follower Count
Your Instagram has 4,000 followers. Your competitor's has 800. The order still goes to the competitor. If that sounds familiar, the problem isn't posting freque…
6 min read
Cookie Consent: What Your GA4 Analytics Stops Measuring
Last month you added a cookie banner to the site — legal advice, or just caution. This month you open the GA4 report and visitor numbers are down. The campaign…
6 min read
How to speed up your site — and why it is a revenue question
Every extra second a page takes to load quietly takes a customer with it, and nothing in your reports shows it as a separate line. Analytics has a "bounce rate"…
6 min read
How to Build Sales Pipeline Stages in a CRM
The CRM is bought, the board is open, the columns are in place. It looks like a system. A month in, the sales manager pulls up the report and finds twelve of fi…
6 min read
How many clicks should it take to find what you're looking for
Nearly every site brief carries the same line: "everything should be findable in two or three clicks." The team delivers it literally — five items in the top me…
6 min read
Google Business Profile: how to show up in local search in Baku
Someone is standing on a street in Baku, opens their phone and types "tyre repair near me". Google answers with a map and three or four business listings — a ra…
7 min read