Measure first, then open the ad budget
You ran ads for a month. The dashboard has clicks, impressions, even a row labelled "conversions". And yet at the end of the month you cannot answer the simples…
8 min read
Blog
Posts tagged #conversion
The five GA4 events you actually need
The tag is on the site, the dashboards load, and you know how many people visited last month. Then someone asks how many enquiries the site produced and from wh…
8 min read
Web and marketing together: why splitting them costs you more
Many businesses make the same mistake: they hand the website to one team and the ads to a completely different one. The result is a good-looking site that bring…