The site looks fine, the copy isn't bad either, and still almost nobody scrolls past the first screen. More often than not, that isn't a writing problem — Googl…
6 min read
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Blog
Notes on web development, marketing, and growth.
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The same picture keeps showing up in reports: search ads seem to bring in most of the sales, and the Instagram row looks nearly empty. The decision looks obviou…
6 min read
The app works. It works well, even. But when you search for it yourself in the store, you are not on page three, not on page four, sometimes not in the first te…
7 min read
A client looking over a campaign report once asked a simple question: "Should we also run Yandex?" The answer usually goes to one of two extremes. Either "no, t…
5 min read
Once a "Pay by card" button goes live on the site, most business owners consider the job done — money comes in, orders appear, so the integration must be workin…
7 min read
Put two SEO quotes side by side and the gap isn't only in the number — it's in the promise. One agency asks for 400 manat a month, works "pay for results," and…
6 min read
Opening a Google Ads account and loading a budget is the easy part. The hard part is that the structure you set up on day one decides which searches your money…
6 min read
It's the end of the month. Excel is open, Google Ads in one tab, Meta Ads Manager in another, Google Analytics in a third. Numbers get copied over one by one, t…
7 min read
The marketing team launches a new campaign — a Facebook ad optimized for conversions, say. For the ad to work, the site needs one small change: when someone cli…
5 min read
Most business accounts post because someone once said "you have to be on Instagram." A product photo on Monday, a discount banner on Wednesday, a holiday greeti…
6 min read