Once "we need a website" is decided, almost every project hits the same second question: buy a ready-made template, or commission a custom build? Both sides hav…
5 min read
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Blog
Notes on web development, marketing, and growth.
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A customer finds a product on your site, adds it to the cart, confirms the order, and the card gets charged. A few hours later the phone rings: "Sorry, that ite…
7 min read
The engine starts knocking, or a warning light comes on — the driver pulls over, takes out their phone, and types "auto repair near me." They don't already know…
6 min read
Search your own trade on your phone and add the city — "plumber in Baku," it doesn't matter which trade. The first thing you see is usually a map with three nam…
6 min read
You open Campaign Manager for the first time, type in a daily budget, and the platform shows you an expected cost per click several times higher than what you'r…
6 min read
A competitor launched an app, and now it feels like you're falling behind without one. But that's the wrong question — the real one is how a customer finds you,…
6 min read
An order lands on the website, and then someone opens the accounting program and retypes it by hand — product name, quantity, price, the customer's details. At…
6 min read
Every agency pitch sounds the same. Custom strategy, fast turnaround, "results-driven" — the deck rarely shows the difference. The difference shows up later: af…
7 min read
Someone — an agency, a freelancer, or someone on your own team — said "we should connect GA4 to BigQuery." It sounds serious, it sounds expensive, and it's not…
6 min read
One client posts three Instagram Stories a day — shot on a phone, no editing, done in minutes. Another client shot the 40-second video for their homepage on a p…
6 min read