Most small businesses pick the words for their website or blog without ever asking how a customer actually types the query into Google. Instead they use the com…
6 min read
Blog
Blog
Notes on web development, marketing, and growth.
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Your blog has been running for months. Traffic climbs every month in analytics, a few posts sit on page one of Google, a couple even got shared. And yet sales k…
6 min read
A full hotel is always good news for the owner — but every booking that comes through Booking.com or Airbnb has a side the guest never sees: the platform takes…
7 min read
Around eleven at night a customer messages you — a simple question about delivery timing. By nine the next morning, when your agent logs in, the message has gon…
6 min read
Someone lands on your site, looks at a few products, drops one into the cart — then closes the tab and never comes back. It happens dozens of times a day, and m…
5 min read
You open the ad account — clicks are there, impressions are there, even the CTR looks decent. The phone doesn't ring, the cart stays empty, the enquiry box is q…
5 min read
Almost every customer list starts life in a spreadsheet, because it's already there and it costs nothing. For the first twenty or thirty customers that's more t…
5 min read
An evening goes into ticking 12-15 interests in Ads Manager — "Online shoppers", "Small business owners", "Engaged Instagram users". The logic feels sound: the…
5 min read
The phone rings. Whoever is at the front desk is checking in another patient, or halfway through a haircut, or under a car. It rings three or four times, nobody…
6 min read
Three months ago the CRM went live. Everyone got trained, the pipeline stages were set up, the deal cards were ready. Open it today and most stages sit empty, t…
6 min read