Someone in a meeting says "let's automate this with AI," and the room splits into two pictures. One person hears "the machine will run the whole thing, includin…
6 min read
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Blog
Notes on web development, marketing, and growth.
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The designer is done. Colours work, fonts are clean, every screen looks good enough to screenshot. Client happy, team happy — a month later, enquiries are flat…
7 min read
One consultant tells you to get a CRM. Another tells you it should be an ERP. You end up choosing without really knowing what either one does, and the outcome i…
5 min read
The order is placed, the payment has gone through, and then it goes quiet. The last thing the customer sees on your site is “order received” — no idea where the…
6 min read
Most business owners have access to Google Analytics and can't recall the last time they opened it. It isn't laziness — the dashboard loads with thirty-plus num…
7 min read
Ask three studios for a website quote and the numbers almost never land close together. One says 900 manat, another says 4500, a third avoids a figure entirely…
6 min read
When a restaurant signs up for Wolt or Bolt Food, the assumption is usually that registration is the hard part — orders will follow on their own. Open the app a…
6 min read
A business owner starting from zero usually holds three ideas in their head at once: get a website, show up on Instagram, run some ads. With a tight budget, all…
6 min read
Three days ago you tested two homepage headlines. Today variant B is ahead of A — or so it looks. Pleased, you keep B and close the test. A week later, checking…
6 min read
When a business owner first messages us, the sentence is almost always the same: "I want to order a website." Halfway through the conversation it turns out they…
6 min read