When sales slow down, a lot of business owners reach for the same shortcut: buy a ready-made list of email addresses, send a campaign, and hope a few percent co…
6 min read
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Blog
Notes on web development, marketing, and growth.
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A competitor's TikTok clip picked up tens of thousands of views in a few days, you opened an account too — and now you don't know where to put the budget. The q…
5 min read
You installed a heatmap tool, waited a few days, and opened the report: one button is glowing red, the block underneath is solid blue. The conclusion looks obvi…
6 min read
Paste the GA4 code into your site and numbers start flowing within minutes. Most owners treat that as the finish line. But a tag that fires and an account that'…
5 min read
Almost every client says the same sentence: "We need a website." Behind that one sentence can sit two completely different products — one that lives exactly as…
6 min read
Every day, dozens of people scroll past your salon's Instagram — some double-tap, a few actually type: "What time do you have free tomorrow?" You reply, they th…
6 min read
Open the "about us" section on your own site: "modern design, quality service, a personal approach." Now go look for the same phrase on a competitor's site — ch…
6 min read
Customers no longer say "I googled it" — they say "I asked ChatGPT." Your company might sit on page one of Google, even in the top spot, and still be missing en…
6 min read
The most common answer to "which channel should we start with" is to look at what a competitor is doing. They're active on Instagram, so you go there too. A fri…
6 min read
The site has been live for months, the ads are running, and then a customer says "we almost couldn't find you" — or doesn't find you at all. You search your own…
5 min read